Coffee Quest
Client:
-
Role:
Digital Designer
Year:
2024
The Brief
Create a geolocated mobile application that delivers a narrative situated around 10 unique locations within a 25km radius. The narrative theme is flexible, allowing for creative storytelling in areas like Sustainability, Smart City Melbourne, Art, Architecture, Music, Food, History, Crime, or Parks.
Process
App Objective
The app supports local businesses, fosters community connections, and encourages users to explore the city’s diverse coffee scene, making each visit more meaningful and engaging.
User Aims
Find and explore new coffee cafes in Melbourne.
Earn stamps for each coffee shop they visit, enhancing engagement and motivation to explore more locations.
Connect with other coffee drinkers.
Share your coffee experiences and reviews within the app.
Join coffee meet-ups and social events.
Support local cafés via increased publicity.
Experience a personalised coffee journey with geolocation-based features.
Accumulate stamps to unlock rewards such as free coffee workshops, tasting experiences, or coffee bean samples.
Tasks focused in this project
Planning and Task Creation
Defined five core tasks for users to complete, focusing on critical interactions and potential pain points within the app experience.Field Test Preparation
Created pre- and post-field test forms to gather qualitative and quantitative feedback from users, aimed at understanding their initial expectations and post-interaction thoughts.User Testing (Field Test)
Conducted field tests with four users, observing and recording their interaction with the prototype as they completed each task.Feedback Analysis
Summarised and analysed feedback from the field tests, identifying key insights, pain points, and common themes.Prototype Revision
Updated the prototype based on user feedback and additional research, refining interactions and addressing usability issues highlighted during testing.Time-to-Task Focus Group Testing
Held a focus group to conduct a time-to-task test on the revised prototype, evaluating the efficiency and speed with which users completed tasks. This final step helped confirm usability improvements and measure prototype performance against time benchmarks.Final Evaluation
Reviewed the revised prototype to ensure improvements aligned with user needs and enhanced overall experience.
Key takeaways
A key takeaway for the Coffee Quest app is the importance of creating a seamless, engaging experience that connects coffee lovers with local coffee shops through personalised recommendations and rewards. By prioritising intuitive navigation, a visually appealing interface, and easily accessible information on coffee varieties and shop details, the app can enhance user satisfaction, encourage exploration, and foster loyalty.
Additionally, integrating social features or user-generated content, such as reviews and photos, can further drive community engagement and make the app a go-to platform for discovering and enjoying coffee experiences.